How Mobile Operators Can Make Money from the New World

Value-added services show exponential growth in 2010 in every area of technology (with wireless/mobile in particular) with more countries embracing 3G and 4G than ever. Such a move empowers more users with more services over mobile. No more leaving the dancers with no music to dance to!

No matter what continent you are on: Africa, Australia, Asia, Europe, North or South America ... users can do their banking, shopping, listening to music, gaming, social networking, email, voice, video and more.


Mobile VAS World Summit 2010 in Singapore is on the Edge ... ;-) ready to help organizations and individuals get more from their service providers by assisting those providers with the education and business opportunities they deserve.


Note: The share of revenues from VAS is on the rise as telecom operators can see, as they go about adding more subscribers during declining ARPUs making the voice telephony business look somewhat unattractive.



Value Chain analysis of the Mobile VAS business has uncovered a trend wherein the constituents of the MVAS Value Chain, Content Developers, Content Aggregators, Platform Enablers, and Telecom Operators are merging with each other, adding win-win value for all rather than just satellite contributors.

Currently, a host of applications are possible as part of Non-Voice offering for a telecom operator, such as SMS, MMS, person-to-person messaging to application-to-person and person-to-application messaging, mobile IM, mobile game, mobile music, mobile TV, mobile navigation, mobile search, mobile marketing, mobile stocks and mobile payment among others. – Research & Markets


Operators are facing keen competition from MVNOs, social networking communities, voip companies, and each other. The once, taken for granted, margins are disappearing. How to grow? VAS?


Increasing mobile penetration (more mobile users than ever), the growing popularity of mobile entertainment, rising income levels among even emerging countries, declining ARPU and introduction of 3G is driving growth in the VAS sector.


Mobile VAS World Summit 2010 will gather some of the brightest minds, the most highly-regarded expert speakers from across the ecosystems of Mobile VAS to share their latest efforts in launching projects. They will clue summit participants into the vital business insights on how the business models can be developed for successful project implementations and the key challenges they have encountered.
The highlights of the summit will be Case Studies which will be presented by mobile operators in sharing their invaluable experience. Listen to the pre, during, and post activity of several projects and businesses in VAS.


The following key issues will be addressed in depth with necessary Real World Case Studies:



•What are the latest trends and developments for Mobile VAS market in Asia?


•What are the strategy options for mobile operator in offering new innovative VAS?

•What are the key technological considerations for the mobile operators in their options of offering new VAS?


•What are the new developments in handset technologies? – Web-enabled handsets, Technologies for Video, Music & Games and Android-Based Smartphone


•What are the new opportunities for mobile operators, Content Developers, Content Aggregators, Platform Enablers in this market?

•What are the profitable and sustainable business models available for mobile operators and their relationship with vendors?


•What are the additional revenue generating channels for the various VAS offerings? Such as leveraging mobile DID phone numbers... using a SIM card is used as an electronic wallet ... outsource entire network to switch manufacturers ... and? Your ideas or just join us from DIDXchange and Techistan magazine to learn more at Mobile VAS World Summit 2010.

•What are the management issues concerning the business and technological interfaces between mobile operators, Content Developers, Content Aggregators, and Platform Enablers?

•How to develop an innovative VAS proposal?

•How to commercialize your new VAS?

•How to optimise ROI and increase ARPU in VAS offerings?

•How to be involved in global VAS business?

•How to study the life-cycle of VAS offered?


•How to manage and monitor the Service Level Agreement?

•How to set benchmarks for performance, security, innovation and profitability in delivering VAS?


•How to create differentiation by offering innovative VAS?


•How to develop strategic partnership with Content Developers, Content Aggregators, and Platform Enablers?


•What are the key considerations in developing a winning business model?


Some of the above was taken directly from the conference site. Our thoughts were added where we at DIDX wholesale voip phone number marketplace see real benefits to participating in Mobile VAS World Summit 2010 ... September 29-30, 2010.
... Are you an IP communications related entrepreneur, telco of any type, wired or wireless, contact center, social or business community portal provider, conference producer and such? Join us at DIDXchange, where you will connect with thousands of telecom-related companies on the wholesale marketplace for virtual phone lines, virtual phone numbers from over 70 countries! If not, find out how to get your telephone company to offer phone numbers from around the world.

Intelligent Things You Can Do with Phone Calls or Numbers?

Here's our conversation. I'll add more as we receive comments. Feel free to comment directly here on the DIDX blog, too! You can participate here, on Twitter, Facebook, or Linkedin.

Suzanne Bowen Any more intelligent things you can do with phone calls? I hear dozens from new #DIDX members. and the latest? Make all DIDs SMS-able. http://www.rageboy.com/stupidnet.html

Kevin C. Leacock Is that to say that all DIDX DIDs are becoming SMS-capable?
8 hours ago · Like ·

Suzanne Bowen I wish, Kevin. We need more mobile operators joining www.didx.net so that some of the coolest services in the world can leverage DIDs that can SMS in and out. These DIDX members have the technology to enable SMS over Internet... just need the DIDs.

Any other intelligent things we can do with phone calls, phone service, IP communications, phone numbers? Let's help David Isenberg out here.
47 minutes ago · Like ·

Kevin C. Leacock Yeah, I was rather excited when DIDx added SMS capability, but unfortunately, I couldn't find any numbers I needed with the SMS capability. Shame.

For a start, I've seen games done by phone, systems that remember your personal settings based on CallerID. There's things like the Localphone approach - use a combination of the CLID and the DID to redirect that call to a specific customer's contact - in effect, multiple people using the same phone number to call multiple other people.

Rather than focusing on intelligent inbound services - menus, etc - there's also things like intelligent outbound services, for example, for people with multiple DIDs, I use a CLID decision engine that determines which of your DIDs is the least expensive for people to call at the location you're calling and then send that DID as the identity.


... Are you an IP communications related entrepreneur, telco of any type, wired or wireless, contact center, social or business community portal provider, conference producer and such? Join us at DIDXchange, where you will connect with thousands of telecom-related companies on the wholesale marketplace for virtual phone lines, virtual phone numbers from over 70 countries! If not, find out how to get your telephone company to offer phone numbers from around the world.Listen to our podcasts! This post was created and added by Suzanne Bowen, VP of Super Technologies, Inc. and DIDX.

Be Local to Your Honduras Friends, Business and Family

There are thousands of telecommunications service providers on www.didx.net who can provide to you a Honduras phone number. Everyone back home in Honduras can call that Honduras phone number like a local call and it will ring on any of the endpoints that your telephone service provider makes available to you.

Check with http://www.jetnumbers.com, http://www.mydivert.com, GoogleVoice, http://www.tollfreeforwarding.com, and http://www.virtualphoneline.com today!

... Are you an IP communications related entrepreneur, telco of any type, wired or wireless, contact center, social or business community portal provider, conference producer and such? Join us at DIDXchange, where you will connect with thousands of telecom-related companies on the wholesale marketplace for virtual phone lines, virtual phone numbers from over 70 countries! If not, find out how to get your telephone company to offer phone numbers from around the world.

Show Your Telephone Company the Advantages of Using DIDX.net

DIDXchange makes available DID/DDI voip phone number peering among VoIP Service Providers, from entrepreneurial social networking or media startups to traditional phone companies and everything in between.

If you can connect your Internet protocol-based telephony network with other VoIP companies and exchange DID numbers at very little cost, this is called VoIP peering. The truth? Not every call must pass the  PTT or any other PSTN network.


One of the most common problems when connecting your VoIP network with others is the in regard to the routing. DIDX will help your softswitch know what kind of operators are connecting with youo. or maybe even what SIP-address or IP address the call should be routed to. In fact, all the necessary routing info is in in the correct form in one single SIP request.

All you need is SIP interoperability, and DIDX offers interop testing for you. The service also offers free API, complex CDR, advanced search even for vanity numbers, billing between wholesale buyers and sellers of DID/DDi on DIDX.

DIDX intuitively chooses the best of many sources to determine what routing information to send for your service:


• Number Portability in Canada, UK, France and USA

• Internal international database of more than 60 countries with a choice of pricing plan, features, quality level (0-8 and 8 as highest)

•  Advanced search with specifics such as vanity numbers, certain number of channels, T38, SMS, quality level, use on calling card enabled, unlimited minutes or per minute charge, choice of 1000s of cities...

•  Sign up at http://www.didx.net/signup, complete the one interop to connect to all 17,000 other providers at http://www.didx.net/interop and start buying and/or selling. Our knowledge base is at http://kb.didx.net/. Check for free http://www.didx.net/api and demo videos at http://www.didx.net/videos and http://www.youtube.com/user/didexchange.


... Are you an IP communications related entrepreneur, telco of any type, wired or wireless, contact center, social or business community portal provider, conference producer and such? Join us at DIDXchange, where you will connect with thousands of telecom-related companies on the wholesale marketplace for virtual phone lines, virtual phone numbers from over 70 countries! If not, find out how to get your telephone company to offer phone numbers from around the world.