Nusrat Discusses Links between Social Marketing and Business

Nusrat Zehra Raza is one of the newest members on the Call Forward Management and Super Technologies' Marketing Team. We are very excited about her zeal and interest in the clients, suppliers and other team members. I wanted to share with the DIDX Blog audience her thoughts on Social Media Marketing Online. Very concise, to the point, easy to understand and confidence-boosting for those who may be hesitant.

SOCIAL MEDIA MARKETING

Social Media Marketing includes channels through which you can promote yourself, your products or services online. Such channels may include Facebook, Linkedin, Twitter and other online social sites.

Social Media is the marketing tool of the 21st century. You can use social media to introduce your company, create new customers and retain existing ones. Through social media marketing one can obtain customer feedback and improve product and service quality accordingly. Social Media allows your customer to tell you whether they are satisfied with your service or product or not. You can obtain opinions, comments and suggestions from customers around the world. Social media gives you new opportunities to create and communicate with people who care.

STEPS TO SOCIAL MEDIA SUCCESS:

1) Find interested people – Try to seek out people who may be interested in what you are offering.
2) Deliver content – Give them as much as information as possible.
3) Capture their information – Obtain their suggestions, comments and ideas.
4) Stay in touch – Staying in touch will eventually result in sale.

Social media is a tool to develop relationships; it is a platform whereby you can create your own customers. Currently, there are 335 million users on Facebook, 35 million on LinkedIn and nearly 50 million users on Twitter. If you have a large target market which give you all the opportunity for market segmentation or creating a particular niche for your product or service.


ADVANTAGES OF SOCIAL MEDIA:

1) It makes you credible
2) Increases referrals
3) Creates new relationships
4) You can demand higher prices
5) Gives you outstanding visibility
6) Increases familiarity
7) Builds trust
8) You can promote your products and services
9) It makes you top of the mind

... Are you an IP communications related entrepreneur, telco of any type, wired or wireless, contact center, social or business community portal provider, conference producer and such? Follow DIDX on http://twitter.com/didx